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Taman Arumandari
Case Study

Taman Arumandari

Property Developer · Kuningan, Jawa Barat

How Taman Arumandari closed 3+ deals with a WhatsApp AI agent built in 3 minutes

In 5 months, Maiarix handled 177 conversations, maintained a 7-second average response time, and processed 1,993 messages — letting the sales team focus 100% on closing.

177
Conversations handled
Oct 2025 – Mar 2026
7s
Average response time
vs hours before Maiarix
1,993
Messages processed
Zero manual replies
3+
Deals closed
Directly from AI-qualified leads

The Challenge

Taman Arumandari is a growing property development in Kuningan, Jawa Barat. Like most developers, their sales team was spending the majority of their day answering the same questions: unit types, pricing, location, availability. Every WhatsApp message required a human to respond.

Response times stretched to hours, especially on weekends and evenings when most leads were actually browsing. By the time agents replied, prospects had already contacted other developers.

Before Maiarix:

  • • Response time: hours (often missed at night/weekends)
  • • Sales team spending 60%+ of time on FAQ messages
  • • No lead qualification — agents handled all inquiries equally
  • • No landing page — hard to share clear property info

The Solution

Project Manager Rio Hutagalung deployed Maiarix in under 3 minutes. The AI sales agent was trained on Taman Arumandari's property catalog and connected to their WhatsApp Business number. A landing page was created and shared across social media.

1
Day 0

Setup in 3 minutes

Rio uploaded the property catalog, set WhatsApp business number, and connected Maiarix. No developers, no IT team needed.

2
Day 1

First leads captured

The AI sales agent went live on the landing page. Leads started chatting immediately — asking about unit types, pricing, and availability.

3
Week 1

Sales team freed up

The team noticed their phones stopped ringing with repetitive FAQ questions. Maiarix handled them all. Agents focused on site visits and closings.

4
Month 5

177 conversations, 3+ deals

In under 5 months: 177 conversations handled, 1,993 messages processed, 7-second average response time, and 3+ deals directly traced back to Maiarix-qualified leads.

“Built in under 3 minutes. In less than 5 months: 3+ closed deals, 150+ conversations handled, avg. response time <7 seconds, more than 2K messages processed. Sales team now focuses 100% on closing while Maiarix handles FAQ, scheduling, and lead profiling. Total game changer!”

RH
Rio Hutagalung
Project Manager, Taman Arumandari

The Results

After 5 months with Maiarix:

  • ✓ 177 conversations handled by AI — zero missed leads
  • ✓ 7-second average response time (was hours)
  • ✓ 1,993 messages processed, 100% automated
  • ✓ 3+ deals closed from AI-qualified leads
  • ✓ Sales agents freed from repetitive FAQ — focused on site visits and closings

Why this matters for property sales

In property sales, response speed is directly tied to conversion. Buyers browsing on evenings and weekends expect instant answers — and developers who respond first usually win the prospect. Maiarix gives property teams a structural advantage: 24/7 lead qualification without adding headcount.

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